Created in 1967, the Souper Dress brings Andy Warhol’s fascination with consumer culture into the realm of fashion. Developed by Campbell’s Soup, the paper garment is covered with the company’s familiar soup-can label, transforming one of the most recognisable images of American mass consumption into a wearable object.
Produced as an inexpensive, disposable garment, the Souper Dress embodies the playful relationship between art, advertising and everyday life that characterised Pop Art. Its mini-dress silhouette also places it firmly within the visual language of 1960s youth culture, making it both a product of its time and an enduring extension of Warhol’s iconic Campbell’s Soup imagery.
















