Punchlines, aphorisms, twisted images, semantic games and a deconstruction of the many contradictions of our times… 

At the intersection of urban practices, land art and conceptual creation inspired by Duchamp, Debord and of course Roland Barthes, the artist questions the rhetoric of image and its “floating chain of signifieds”. 

Rero’s intriguing and luminous artworks, infused with a modern and transgressive sense of poetry, have been exhibited at the MAC/VAL, the Pompidou Centre, CentQuatre, the Vasarely Foundation, the Grand Palais and the Bogotá Contemporary Art Museum. His ground-breaking outsized installations have spread across the world, from the dunes of the Moroccan desert to the heart of Latin America and to the Californian outdoors.


Photo credit: Nicolas Couturieux

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